The Pay-It-Forward Social Lab

Social labs work on the principle of prototyping certain initiatives and seeing them work on a smaller scale prior to replicating them on a larger one. The idea of "paying it forward" is an example of sorts of this process because it, too, tests smaller initiatives in close confines but then is found successful and then replicated across a larger population. The result is a cycle of change and progress that launches a movement. This advertisement catches that spirit perfectly.

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